
Thursday, June 25, 2009
Universal handle Design

"Fortune House Chinese Food" Corporation Identity Design

Fortune House, an American-style Chinese restaurant, invented and provided clean, fresh, and delicious food according to their unique family recipe in Savannah since 1985. Traditional Chinese red paper-cut is the inspiration for Fortune House logo. To communicate its multiple food style, its name is shown both in Chinese on the top and in English on the bottom. The smiling guy in the middle stands for their business goal: providing customers a joyful consuming experience.
Taiwan Legend Key Holder

Sun and hundred-pace snakes play the main role in ancient Taiwanese legends. Taiwanese aborigines believe Sun is their god, who sent hundred-pace snakes to guard their lives and property. In the archeology sphere, it helps to piece up the ancient culture by seeking the missing connection between the Taiwanese aborigines’ legends and historical remains. The concept, a jigsaw puzzle key holder, combines both Sun’s flames and the snakes’ pattern to communicate archeology is another kind of jigsaw puzzle game.
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