Thursday, June 25, 2009

"Fortune House Chinese Food" Corporation Identity Design

Fortune House, an American-style Chinese restaurant, invented and provided clean, fresh, and delicious food according to their unique family recipe in Savannah since 1985. Traditional Chinese red paper-cut is the inspiration for Fortune House logo. To communicate its multiple food style, its name is shown both in Chinese on the top and in English on the bottom. The smiling guy in the middle stands for their business goal: providing customers a joyful consuming experience.


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